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BEM120
- Package deal • 7 items • 2021
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The study material for BEM120 of 2020 from the textbook GRASPING SERVICE MARKETING
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BEM 120 NOTES
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BEM 120 Chapter 1-11 notes.
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120 NOTES/SUMMARY
- Summary • 32 pages • 2022
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BEM 120 Chapter 1-9 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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Chapter 10 : Promotion
- Summary • 3 pages • 2021
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Chapter 10 for BEM 120- defines promotion and the tools of communicating with a service's desired target audience.
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BEM 120 Definition CH 5,8,9,10
- Summary • 13 pages • 2020
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Definitions for BEM 120 from the textbook (Grasping Service Marketing) 
Chapter 5,7,8,9,10
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BEM 120: CHAPTER 1 NOTES
- Summary • 3 pages • 2022
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BEM 120 CHAPTER 1 NOTES :)
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BEM 120: CHAPTER 8 NOTES
- Summary • 4 pages • 2022
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BEM 120 Chapter 8 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 5 NOTES
- Summary • 2 pages • 2022
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BEM 120 Chapter 5 notes. 
These notes were made using the following textbook: Grasping Service Marketing, Jordaan, Y & Samuels, J. 2015 - 3rd edition.
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BEM 120: CHAPTER 4 NOTES
- Summary • 3 pages • 2022
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BEM 120 Chapter 4 notes.
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Chapter 2 Value: from customer service to satisfaction and loyalty
- Summary • 7 pages • 2021
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Chapter 2 of BEM120, outline the role entity's need to have to satisfy the needs of their customers. it defines value, customer service systems, customers' expectations, and perceptions.
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